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Jason Scott: he was not asking for enough money

Go-to-market and capital-raise advisor to a luxury menswear brand, through Common Ground, with Prince Capital as the licensed placement advisor

IndustryLuxury apparel and consumer brands

Project typeCapital raise strategy and financial modeling

DatesIntroduced October 2025; the work April to July 2026; round status as of September 2026

SeatGo-to-market and capital-raise advisor, with Prince Capital

EntityCommon Ground; raise mechanics through Prince Capital

The situation

Go-to-market strategy and the capital raise for Jason Scott, a luxury menswear brand about to launch. He came for capital; we had to really change his business plan.

A real designer with a great fabric relationship in Italy, projections that conflicted with each other, and a raise sized to a plan target nobody had built from the doors up.

Problem

A different business plan: the true capital need built from the assortment up, and a launch that proves the brand before it spends the raise.

What we did

Rebuild the plan from the door up with no inherited number in it and let it disagree. Trunk shows before wholesale. Lead with the finding. Raise mechanics through Prince Capital, no fee on capital.

Result

The raise as sized did not cover the modeled need; he re-sized it into a smaller first round with a second round planned. Discovery Land trunk shows by my referral; a purchase order from a private aviation company.

He was not asking for enough money. That was the problem. A number he could argue with was worth more to him than a number I agreed with.Jesse Fowler

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Jason Scott: he was not asking for enough money

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